Carson's Website
Professional History
We are obsessed with building a power AI tool that will shape the future of creative work. Our product combines the top generative text, image, and video models in one Figma-like infinite canvas, used by the world's top creative teams.
Try the product here: https://www.florafauna.ai/
Try the product here: https://www.florafauna.ai/
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Future of StoryTelling
Head of Strategic Development | GTM, Business Operations Feb 2023 - Sep 2025 New York, NY |
Led the immersive experience division of Future of StoryTelling, an award-winning creative agency. We blend narrative, AI, and technology to create new forms of entertainment. I served the team across GTM, strategy, and operations.
Future of StoryTelling has produced stories & experiences for clients like Kobe Bryant, Eminem, the Sphere, Apple, Meta, and Tomorrowland.
Explore our work here: https://futureofstorytelling.org/work/
Future of StoryTelling has produced stories & experiences for clients like Kobe Bryant, Eminem, the Sphere, Apple, Meta, and Tomorrowland.
Explore our work here: https://futureofstorytelling.org/work/
Founded Thousand Deep, a music & art live events company, working with clients like Live Nation, Mixmag, and City Point Brooklyn. Produced multimedia art experiences with creative technologists.
- Produced an immersive art experience combining computer vision and disco balls ("Light Leaks") , created by artists Kyle McDonald and Jonas Jongejan. Secured partnership with Brooklyn's largest mixed-use development to transform an empty storefront into a multimedia art gallery experienced by thousands of attendees. Featured on Fever, Secret, TimeOut ("best thing to do in NYC"), Thrillist, and more. TV news coverage and interview here.
- Created a disco UFO stage in the forest at Bonnaroo, experienced by 40,000 attendees. Featuring DJ performances (Porter Robinson, Dillon Francis, Channel Tres, and more), and the world's largest motorized disco ball by artist Derek Dyer.
- Produced a new category of multimedia nightlife events at the Williamsburg Hotel ("Holographic Disco" and "Psychedelic Disco"). Featuring DJ sets, live coding, AR art, liquid light shows, blacklight art, live painting, and sculpture art.
- Launched the company by partnering with Mixmag to produce "The Lab NYC", a live DJ set & party broadcasted to 85K+ viewers.
Outside of class, I started making disco ball hats for the parties my friends and I were throwing. There was no logic other than to have fun. People loved the hats, so I made more. Next thing you know, I'm throwing a party with Mixmag, giving everyone a disco ball hat, and livestreaming it to thousands of people. My company, Thousand Deep, was born.
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Instacart
Senior Operations Manager | Head of Manattan Operations ('17-18) Operations Manager | New Market Launches ('16-'17) Operations Associate | New Market Launches ('15-'16) May 2015 - Jun 2018 San Francisco, CA and New York, NY |
Joined at Series C and helped scale to Series E. Led growth in the Bay Area flagship region, launching new markets reaching 1M+ households. Developed GTM strategy, coordinated cross-functional execution (partnering with product, engineering, marketing, sales, finance, customer success), established retail partnerships, and reported KPIs post-launch.
Later, brought in to run our Manhattan operations, scaling it to a $70M business and a team of 750 employees. Oversaw P&L, operations, GTM, and retailer partnerships. Our team more than doubled the size of our business while turning it profitable.
Instacart IPO'd in 2023 at ~$10B valuation.
Later, brought in to run our Manhattan operations, scaling it to a $70M business and a team of 750 employees. Oversaw P&L, operations, GTM, and retailer partnerships. Our team more than doubled the size of our business while turning it profitable.
Instacart IPO'd in 2023 at ~$10B valuation.
Partnered with big tech clients to drive growth, streamline operations, and lead large-scale change initiatives.
Learned a lot of fundamentals and grateful for the professional development. I was hungry for a greater sense of ownership as an operator, which led me next into startups.
Learned a lot of fundamentals and grateful for the professional development. I was hungry for a greater sense of ownership as an operator, which led me next into startups.