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Future of StoryTelling
Head of Strategic Development | GTM, Business Operations Feb 2023 - Present New York, NY |
Lead growth of our immersive experience agency, where we blend narrative, AI, and technology to create new forms of entertainment. I serve the team across GTM, strategy, and operations.
Future of StoryTelling has produced award-winning stories and experiences for clients like Kobe Bryant, Eminem, the Sphere, Apple, Meta, and Tomorrowland.
Future of StoryTelling has produced award-winning stories and experiences for clients like Kobe Bryant, Eminem, the Sphere, Apple, Meta, and Tomorrowland.
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Founded Thousand Deep, a music & art live events company, working with clients like Live Nation, Mixmag, and City Point Brooklyn.
- Produced "Light Leaks" - an immersive art experience combining computer vision and disco balls, created by artists Kyle McDonald and Jonas Jongejan. Together, we transformed a mall storefront into an immersive gallery in partnership with City Point Brooklyn, the largest mixed-use development in the city. Experienced by thousands of attendees and featured on Fever, Secret, TimeOut ("best thing to do in NYC"), Thrillist, and more. TV news coverage and interview here.
- Partnered with Bonnaroo to produce "Where in the Woods" in 2022 , bringing to life a disco UFO stage and disco forest experienced by 40,000 attendees. Featuring DJ performances (Porter Robinson, Dillon Francis, Channel Tres, and more), and the world's largest motorized disco ball by artist Derek Dyer.
- Producer of "Holographic Disco" and "Psychedelic Disco", a multi-dimensional art event series at the Williamsburg Hotel. Featuring DJ sets, psychedelic liquid light shows, blacklight art, live coding, live painting, AR art, sculpture art, and more.
- Launched the company by partnering with Mixmag to produce "The Lab NYC", a live DJ set & party broadcasted to 85K+ viewers.
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Graduated with a MBA from Harvard Business School, where I focused on entrepreneurship and entertainment.
- Hosted and interviewed Grammy-nominated rapper Logic for a school-wide fireside chat (Entrepreneurship Club)
- HBS Startup Accelerator (Rock Center for Entrepreneurship): "Harvard Business School’s Rock Center Announces 20 Teams for Rock Accelerator Program"
- Crowd-favorite winner for nationwide startup pitch competition (Business School Alliance for Health Management)
- Business mentor for the captain of a U.S. national sports team (Crossover into Business Program)
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Instacart
Senior Operations Manager | Head of Manattan Operations ('17-18) Operations Manager | New Market Launches ('16-'17) Operations Associate | New Market Launches ('15-'16) May 2015 - Jun 2018 San Francisco, CA and New York, NY |
Joined at Series C and helped scale to Series E. Led growth in the Bay Area flagship region, launching new markets reaching 1M+ households. Determined GTM strategy, defined project plans, coordinated cross-functional execution (partnering with product, engineering, marketing, sales, finance, customer success), and reported KPIs post-launch.
Later, brought in to head up our Manhattan business, scaling it to a $70M business and a team of 750 employees. Oversaw P&L, operations, GTM, and retailer partnerships. Our team more than doubled the size of our business while turning the operations profitable.
Instacart IPO'd in 2023 at ~$10B valuation (Nasdaq: CART)
Later, brought in to head up our Manhattan business, scaling it to a $70M business and a team of 750 employees. Oversaw P&L, operations, GTM, and retailer partnerships. Our team more than doubled the size of our business while turning the operations profitable.
Instacart IPO'd in 2023 at ~$10B valuation (Nasdaq: CART)
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Partnered with big tech clients to drive growth, streamline operations, and lead large-scale change initiatives.