Superfans and Voice AI5/9/2025 5/9/25 The music industry is increasingly building products and experiences for the "superfan". What are superfans' wildest wishes? What new possibilities exist with AI? One dream superfans might have is to collaborate with their favorite artist. What if your voice was layered into your favorite artist's live set? Take the song "San Francisco" by Dom Dolla as an example. Right before the drop, a voice says "San Francisco, where's your disco?" Now picture this moment live—only the voice is yours. And instead of “San Francisco,” it’s the name of the city you’re in. Or better yet, it's a custom hype phrase unknown to you—in your voice--dropped in as a surprise during the set. Voice AI can make all of this possible. For artists, this kind of idea opens up new possibilities for marketing and fan engagement. Before a show, an artist could invite fans to submit voice clips, with the chance to be featured as a lucky voice played during the show. Together, the artist and the fans co-create a performance that is unique and unforgettable. I used Manus, an AI agent, to create a quick proof-of-concept, integrating ElevenLabs and Google's TextFX. As someone without a coding background, I had fun learning through the process of guiding, troubleshooting, and interacting with Manus. GitHub here and an overview below: The FanVoiceApp is a project aimed at enhancing fan engagement before and during live shows. This tool allows artists and DJs to:
Here are screenshots of the web app Manus helped build. Fan View:  Artist View:   ---
What else is possible? Ultimately, the point is not about a specific idea. It's about sparking a creative brainstorm for how AI can transform fan experiences and deepen the connection between artists and their audiences. The possibilities are endless, and we're just getting started. Logic x Harvard Business School12/2/2024 Harvard Business School MBA (2018 - 2020)  I wanted to meet one of my favorite artists, so I sent a cold email inviting him to campus. In partnership with the HBS Entrepreneurship Club, I hosted a fireside chat with Grammy-nominated rapper Logic, and Visionary Music Group's Founder / CEO Chris Zarou. They were gracious enough to come hours before Logic's concert. They shared unforgettable life stories and lessons in front of a packed room of Harvard-wide students. Super inspiring, generous, and down-to-earth guys. They even gave tickets to everyone in the room for their show that night. It was a beautiful night, capped off by Logic yelling out to the thousands of fans at the concert: "FROM THE BASEMENT TO HARVARD!"   Light Leaks12/1/2024 Thousand Deep (2020 - 2022) Founder & CEO | GTM, Ops  Produced an immersive art experience combining computer vision and disco balls ("Light Leaks") by artists Kyle McDonald & Jonas Jongejan. Secured partnership with Brooklyn's largest mixed-use development to transform an empty storefront into a multimedia art gallery experienced by thousands of attendees. I fell in love with the work of the artists, Kyle and Jonas. This project was rooted in a genuine passion to share their art with as many people as possible. Instead of projecting directly onto surfaces of a room like in typical projection mapping, artists Kyle McDonald & Jonas Jongejan aim millions of light pixels at the disco balls in an extremely precise way down to the millimeter. The resulting reflections off the disco balls become transforming and immersive patterns on every surface of the room. The artists accomplish this feat by conducting hundreds of light scans to capture the volumetric position of every pixel being projected. They then combine this data with a 3D model of the room to design evocative scenes of light patterns: what could be a glistening forest at night, a field of stars, and wherever else the viewer's imagination drifts. The experience was featured on TimeOut ("best thing to do in NYC"), News12, Fever, Secret NYC, Thrillist, FomoFeed, DoNYC, Bucketlisters, Brooklyn Daily Eagle, Bklyner, BK Mag, Downtown Brooklyn, Average Socialite, and more. Led the project end-to-end from initial vision to daily operations, in collaboration with the artists. Read more about it here, watch the experience here, and see IG highlights from attendees here.      Instacart: Profitability & Scaling11/30/2024 Instacart (May 2015 - June 2018) Senior Operations Manager | Head of Manhattan Operations | New Market Launches  When I first joined Instacart in 2015, we were not profitable. We were losing money on every delivery, so the faster we grew, the shorter our runway became. This was not sustainable. The goal was set to become unit economic profitable in less than a year, and through a laser-focused, driven, integrated, and all-hands company-wide effort, we did it. My team was focused on driving operational efficiency and lowering costs. Now that we had become profitable, it was time to scale. I led our growth in the Bay Area, our flagship region. We launched our service to over a million households across Northern California (starting with Marin County, the East Bay, and Sacramento) and scaled our team to 6K+ shoppers. Later on, I moved to NYC to run our Manhattan market, and continued launching new markets there. These were some of my best memories. One moment I'm analyzing a P&L, next I'm in an absurd carrot suit passing out flyers. It was an all-hats, whatever-it-took kind of role to launch new markets. I loved it and am thankful for the team and everything I learned.  "Nat’l retail-delivery service rolls onto Long Island" - Innovate LI |