Carson's Website
Project Spotlights
some fun projects over the years...
Logic x Harvard Business School12/2/2024 Harvard Business School MBA (2018 - 2020) It started with a dream and cold email to invite one of my all-time favorite artists to campus while I was getting my MBA at Harvard.
In partnership with the HBS Entrepreneurship Club, I hosted a fireside chat with Grammy-nominated rapper Logic, and Visionary Music Group's Founder / CEO Chris Zarou. They were gracious enough to come hours before Logic's concert. They shared unforgettable life stories and lessons in front of a packed room of Harvard-wide students. Super inspiring, generous, and down-to-earth guys. They even gave tickets to everyone in the room for their show that night. It was a beautiful night, capped off by Logic yelling out to the thousands of fans at the concert: "FROM THE BASEMENT TO HARVARD!" Light Leaks12/1/2024 Thousand Deep (2020 - 2022) Founder & CEO Thousand Deep produced and presented "Light Leaks" by artists Kyle McDonald & Jonas Jongejan. Together, we transformed a mall storefront into an immersive art gallery. Visitors escaped into a seemingly infinite space created by patterns from millions of projection-mapped reflected light pixels, disco balls, and computer vision.
I fell in love with this installation and the work of the artists, Kyle and Jonas. This project stemmed from a genuine passion to share their mind-blowing art with as many people as possible. The experience was located at City Point, Brooklyn's largest shopping, dining, and entertainment destination, from July 2 - August 19, 2021. It was featured on TimeOut (#2 best thing to do in NYC), News12, Fever, Secret NYC, Thrillist, FomoFeed, DoNYC, Bucketlisters, Brooklyn Daily Eagle, Bklyner, BK Mag, Downtown Brooklyn, Average Socialite, and more. As the Founder & CEO of Thousand Deep, I partnered with the artists, leading the project end-to-end from initial vision to daily operations; pitched concept to artist & real-estate partners, budgeted, hired marketing & production team, set-up exhibit & retail space, optimized advertising campaigns, ran operations, and interacted with guests daily. Read more about it here, watch the experience here, and see IG highlights from attendees here. Instacart: Profitability & Scaling11/30/2024 Instacart (May 2015 - June 2018) Senior Operations Manager When I first joined Instacart in 2015, we were not profitable. We were losing money on every delivery, so the faster we grew, the shorter our runway became. This was not sustainable. The goal was set to become unit economic profitable in less than a year, and through a laser-focused, driven, integrated, and all-hands company-wide effort, we did it. My team was focused on driving operational efficiency and lowering costs. Now that we had made strides towards nailing our economic model, it was time for scaling. I led our growth in the San Francisco Bay Area market, our flagship region. We launched our service to over a million households across Northern California (starting with Marin County, the East Bay, and Sacramento) and scaled our team to 6K+ shoppers. Later on, I would move to NYC to lead our Manhattan market, and continued launching new markets. These were some of my best memories of my career. From crunching market data, to onboarding stores and shoppers, to dressing up as a carrot passing out flyers, it was an all-hats, whatever-it-took kind of role to launch new markets. I absolutely loved it and will always be grateful for the opportunity and the team. |