Carson's Website
Project Spotlights
some fun projects over the years...
Instacart: Profitability & Scaling11/30/2024 Instacart (May 2015 - June 2018) Senior Operations Manager When I first joined Instacart in 2015, we were not profitable. We were losing money on every delivery, so the faster we grew, the shorter our runway became. This was not sustainable. The goal was set to become unit economic profitable in less than a year, and through a laser-focused, driven, integrated, and all-hands company-wide effort, we did it. My team was focused on driving operational efficiency and lowering costs. Now that we had made strides towards nailing our economic model, it was time for scaling. I led our growth in the San Francisco Bay Area market, our flagship region. We launched our service to over a million households across Northern California (starting with Marin County, the East Bay, and Sacramento) and scaled our team to 6K+ shoppers. Later on, I would move to NYC to lead our Manhattan market, and continued launching new markets. These were some of my best memories of my career. From crunching market data, to onboarding stores and shoppers, to dressing up as a carrot passing out flyers, it was an all-hats, whatever-it-took kind of role to launch new markets. I absolutely loved it and will always be grateful for the opportunity and the team. Comments are closed.
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